COLLABORATING WITH GOVERNMENTS AND ORGANISATIONS
We're collaborating with the UK government and organisations to support relief efforts and keep people informed.
Working together is more important than ever.
The coronavirus pandemic has reinforced the importance of collaboration across borders and within our communities. We're proud to partner with the UK government, the World Health Organization and fact-checking organisations to support their relief efforts and ensure everyone has access to accurate information.
COLLABORATING WITH UK ORGANISATIONS
We are working with the public health community to support relief efforts and give people access to credible health information.
Anticipating the Spread of COVID-19
In the UK, we are helping researchers use Facebook data and AI to anticipate the spread of COVID-19.
Coronavirus Information Centre
See how we're working with global health partners to help people find COVID-19 vaccine information.
SUPPORTING UK COMMUNITIES
Our platforms and tools are being used to provide support to UK communities.
Tools to Find and Offer Help
The Coronavirus Information Centre on Facebook includes a Community Help section so people can request or offer help to neighbours.
Well-Being Tips and Resources
The Coronavirus Information Centre on Facebook includes well-being tips and resources to help people take care of their physical, emotional and mental health.
Answering Common COVID-19 Questions
The World Health Organization launched Health Alert on WhatsApp to debunk myths and provide information about preventing COVID-19 spread.
PROVIDING AUTHORITATIVE HEALTH INFORMATION
Our platforms are helping connect people with authoritative information and helpful resources.
Access to Accurate Information
We're partnering with third-party fact-checkers like Full Fact to combat COVID-19 misinformation across our apps and providing global health organisations with free ads.
Increasing Media Literacy
In partnership with UK fact-checkers, we built a media literacy campaign to help millions spot COVID-19 misinformation.
Supporting Public Health Experts’ Vaccine Efforts
Stay safe and informed with the latest information, provided in collaboration with local health authorities.
In the United Kingdom, the media literacy campaign reached 15 M users generating a positive lift of 5.2ppt in ad recall (users actively remembering seeing the ads) and a lift of 1.2ppt in reported behaviour (users reporting they check the content or source of a post before sharing it at least sometimes. Facebook lift is a test to measure the effectiveness of ad campaigns. It is based on an experimental design on Facebook, where we separate the total audience of the campaign into a test and control group. The lift percentage represents the difference ​between the test and the control group at a 90% confidence interval.