Logo

The logo is our most important brand asset. We use it with consistency and intention to represent the world of social discovery to billions of people around the world.

Updated September 2023


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Our Logo

The Facebook logo signals the world of social discovery, and we’ve refined it to fully represent the symbiotic relationship between our platform and the people who use it. This logo should be used to represent Facebook anywhere people encounter us.

Facebook logo_blue on white

Primary logo color

Our primary expression of the logo is in Facebook Blue with a white ‘f’.

On white

A Facebook Blue logo on a white background is our primary logo use.

Over imagery

A Facebook Blue logo may also be used over imagery placed with consideration of the image content and contrast. The ‘f’ is always white in this case, never transparent.

Secondary logo color

Our secondary expression of the logo is in white with a transparent ‘f’.

On Blue

A white logo on a Facebook Blue background is our secondary logo use.

Over imagery

A white logo may also be used over imagery, but should be placed with consideration of the image content and contrast.

Logo usage

We have a series of rules of how to apply our logo to ensure consistency.

Logo clear space

Clear space is defined by taking the width of our logo and dividing it by two. So, if X represents our logo, the clear space would be 0.5X. This space applies to all internal and external applications, except for sub-brand lockups.

Logo minimum size

The minimum logo size for digital applications is 16px wide. In print, the minimum size is 6mm wide.