Facebook brand resources and guidelines
The logo is our most important brand asset. We use it with consistency and intention to represent the world of social discovery to billions of people around the world.
Updated December 2024
Our Logo Evolution
Our logo has evolved over time, building on our past heritage, using an 'f' within a blue circle. The current logo has been refined in shape and color to make it more accessible and legible. Always ensure you are using the current version of our logo in any new designs or communications.
The Facebook logo
You can download our logo from the link below. It's important you use the current version of the logo. Please use the link below and don’t download a logo from a Google search which may be out of date or incorrect.
Primary logo color
Our primary expression of the logo is in Facebook Blue with a white ‘f’.
On white
A Facebook Blue logo on a white background is our primary logo use.
Over imagery
A Facebook Blue logo may also be used over imagery placed with consideration of the image content and contrast. The ‘f’ is always white in this case, never transparent.
Secondary logo color
Our secondary expression of the logo is in white with a transparent ‘f’.
On Blue
A white logo on a Facebook Blue background is our secondary logo use.
Over imagery
A white logo may also be used over imagery, but should be placed with consideration of the image content and contrast.
Logo usage
We have a series of rules of how to apply our logo to ensure consistency.
Logo clear space
Clear space is defined by taking the width of our logo and dividing it by four. So, if X represents the width of the logo, the clear space would be 1/4 X. This space applies to all applications.
Logo minimum size
The minimum logo size for digital applications is 16px wide. In print, the minimum size is 6mm wide.
In use examples
Below are some examples of where our logo is used in the correct way. Always ensure you give clear space around the logo and never place it too close to other logos or text. The logo should always be at least half a logo distance away from any other content.
Example website footer
Example trade vehicle
Example shop window
Example soft drinks canLogo watchouts
Our logo is often used in an incorrect way. Please avoid using any of the following examples.
DON'T use our word markDo not use our word mark instead of our logo.
DON'T use our thumbs up ‘like’ symbolDo not use our ‘like’ symbol instead of our logo.
DON'T use just the 'f' from our logoThe logo must be complete and unaltered.
DON'T write the word ‘Facebook’ next to the logoDo not connect any other words to the logo.
DON'T add emojis to the logoEmojis are only for use by Facebook within our products.
DON'T change the color of the logoDo not recolor our logo to your own brand colors.
DON'T make the logo 3DDo not change the appearance of the logo to 3D.
DON'T outline the logoDo not use an outline or any other version of the logo.
DON'T design your own logo word markDo not combine the logo with ‘acebook’.
DON'T put a drop shadow on the logoDo not use drop shadows or effects on the logo
Frequently asked questions
These rules are intended to promote consistent use of the Facebook brand. This prevents confusion and makes it easier for people to instantly recognize references to Facebook. These Guidelines also help protect our trademarks.
Facebook does not permit or license any of its assets for use on merchandise or other products, such as clothing, hats or mugs. In certain circumstances you can use the “f” logo on product packaging, but you must follow the guidelines of use here.
If you’re a Facebook partner or working on a Facebook sponsorship, please speak to your Facebook contact. They will provide brand guidance and permission as required.
If using Facebook brand assets on TV or in other forms of entertainment, please ensure the product UI and brand elements are accurately reflected. For additional questions and permissions, please work with your Facebook contact. You may also use the "f" logo to drive to your presence on Facebook.
You can use the word “Facebook” as part of your book, play, TV show or film storyline provided it’s clear that Facebook doesn’t endorse or sponsor your project and Facebook is not presented in a negative context.
Any logos or images found elsewhere on the web are not approved for use. Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site.
You may not use any Facebook trademarks, or anything similar, in your trademark, domain name, username, or other account name.
Legal
Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.
Meta's trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta's trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.
We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.