Facebook Marketplace
We’re excited to work with you to provide your customers with an immersive shopping experience. Whether you’re a listing partner or business, these guidelines and assets will help you consistently incorporate the main design elements and treatments that make up the brand when you’re introducing customers to Facebook Marketplace.
Introduction
Marketplace is an easy, convenient way to buy and sell in your area. You can look through listings or search for items near you to find great things to buy.
Messaging
How to describe Facebook Marketplace to businesses.
Long Version
“Facebook Marketplace is a convenient place to discover, buy and sell items. People can find what they’re looking for by filtering their results by location, category and price. By listing on Marketplace, you can reach buyers where they already are.”
Short Version
“You can now find our products on Facebook Marketplace.”
How to describe Facebook Marketplace to customers
Long Version
“Facebook Marketplace is a convenient destination for people to discover, buy and sell items. People can find what they’re looking for by filtering their results by location, category and price. By listing on Marketplace, you can reach buyers where they already are.”
Short Version
“Facebook Marketplace is a place for people to discover, buy and sell items. By listing on Marketplace, you can reach buyers where they already are.”
Lockup
The Facebook Marketplace logo is the foundational visual element of the Facebook Marketplace sub brand. It should be included in any marketing materials that mention or partner with Facebook Marketplace. There are two versions of the standard Facebook Marketplace lockup: the vertical lockup, to be used in most situations, and the secondary, horizontal lockup. You may not use any other logos, icons or glyphs to reference Facebook Marketplace.
Lockup Variations
The Facebook Marketplace lockup is provided in two color variations to ensure visibility on any background. These include the primary Blue color lockup, to be used in most situations and the secondary White lockup, to be used over backgrounds that are too dark to display the Blue color lockup.
White for use on dark backgrounds
Blue for use on light backgrounds
FACEBOOK BLUE
- HEX - 1877F2
- RGB - 24 119 242
- PMS - 2727C, 2382U
- CMYK - 83 52 0 0 C
- CMYK - 77 36 0 0 U
WHITE
- HEX - FFFFFF
- RGB - 255 255 255
- CMYK - 0 0 0 0
Do's
DO use the Facebook Marketplace White lockup on top of dark-colored backgrounds or imagery.
DO keep the correct amount of clear space around the Facebook Marketplace lockup.
Don'ts
DON'T use our old circle lockup or our old Freight Sans font.
DON'T use the Facebook wordmark or the “f” logo in place of “Facebook” in the logotype.
DON'T modify the lockup in any way, such as by altering the design, scale, proportion or color.
Digital and Print Color Applications
For digital applications, use HEX or RGB. For print applications, there are two types of color values: PMS and CMYK.
HEX and RGB values are used for digital applications such as websites, online banners, video end cards, digital billboards, etc.
CMYK should be used in offset and digital printing, i.e. full-color brochures, flyers, posters.
PMS should be used for offset printing only. Use PMS for applications like screen printing, letterhead, letterpress, and any place where a spot color is used.
Facebook Blue for Digital
- PMS Coated 2727C
- CMYK 83 52 00 00
Facebook Blue for Print
- PMS Coated 2382U
- CMYK 77 36 00 00
How to Submit a Request
Please submit a request for permission when you need to use brand assets in any of the following:
Marketing or advertising that appears on TV or online
Books, plays, TV shows and film scripts
Print packaging
Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Meta’s Advertising Policies.
When developing creative for advertising on Facebook, follow Ad Policy guidelines. Do not imply Facebook brand or product association or endorsement when there is none.
All other forms of marketing do not require permission but must use the officially provided assets and abide by the guidelines on this site. Please note that we can only process requests made in English.
Legal
Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.
Meta’s trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta’s trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.
We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.