Find Us On Facebook
This is one of our most used and most effective assets. Because it has a clear written call to action built in, your audience knows exactly what you are directing them to do.
Using the Badge
The Find Us On Facebook Badge and the “f” logo are the primary assets to use when promoting your presence on Facebook. They can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook wordmark. When using the Find Us On Facebook Badge online it should link directly to your presence on Facebook, such as your profile, group or event page.
Do's and Don’ts
DO only use the Find Us On Facebook Badge to refer to your presence on Facebook, such as your page, profile or event.
DO ensure that when using the Find Us On Facebook Badge online, it should link directly to your presence on Facebook.
DO use black and white if you can’t use the correct color due to technical limitations.
DON'T modify the Find Us On Facebook badge in any way, such as by changing the design, scale or color.
Digital and Print Color Applications
For digital applications, use HEX or RGB. For print applications, there are two types of color values: PMS and CMYK.
HEX and RGB values are used for digital applications such as websites, online banners, video end cards, digital billboards, etc.
CMYK should be used in offset and digital printing, i.e. full-color brochures, flyers, posters.
PMS should be used for offset printing only. Use PMS for applications like screen printing, letterhead, letterpress, and any place where a spot color is used.
Facebook Blue for Digital
- PMS Coated 2727C
- CMYK 83 52 00 00
Facebook Blue for Print
- PMS Coated 2382U
- CMYK 77 36 00 00
Audience-Specific Use
Advertisers
If you use Facebook brand assets in TV, digital advertising or print packaging, you must submit your creative to the Facebook team for review, prior to launch. If you're a Facebook partner or working on a Facebook sponsorship, please speak to your Facebook contact. They will provide brand guidance and permission as required.
Advertising on Facebook
When developing creative for advertising on Facebook, follow Ad Policy guidelines at facebook.com/policies/ads that outlines what types of ad content are allowed.
If you wish to use an animated or 3D concept in your Facebook ad, don't incorporate any Facebook brand assets, icons, UI, elements of the UI, or any elements that may resemble Facebook or its products. We encourage you to be creative in your ads by showing special effects or animation in your video without using the Facebook UI your Facebook contact. They will provide brand guidance and permission as required.
Packaging and Merchandising
Facebook does not permit or license any of its assets for use on merchandise or other products, such as clothing, hats or mugs. In certain circumstances you can use the “f” Logo on product packaging, but you must follow the guidelines of use here and submit a request for permission.
Using Facebook Content
Don't feature the Facebook brand prominently
Facebook brand assets should not be the most prominent feature of your marketing creative so as to imply partnership, sponsorship or endorsement.
Don't feature the Facebook Brand inappropriately
This applies to materials associated with pornography, illegal activities, or materials that violate the Facebook terms. Creative showing Facebook assets in a negative context will not be approved.
How to Submit a Request
Please submit a request for permission when you need to use brand assets in any of the following:
Marketing or advertising that appears on TV or online
Books, plays, TV shows and film scripts
Print packaging
Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Meta’s Advertising Policies.
When developing creative for advertising on Facebook, follow Ad Policy guidelines. Do not imply Facebook brand or product association or endorsement when there is none.
All other forms of marketing do not require permission but must use the officially provided assets and abide by the guidelines on this site. Please note that we can only process requests made in English.
Legal
Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.
Meta’s trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta’s trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.
We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.