Logo

The "f" logo is one of our most globally recognized assets. It’s used to represent Facebook the product (website or mobile app). The primary use of the "f" logo is to promote your organization's presence on Facebook. For example, when you say, "Find us on Facebook" and link to your Facebook Page, it's appropriate to use the "f" logo. The "f" logo can also refer to content from Facebook or your product's integration with Facebook. Never use the Facebook wordmark.

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Using Our Logo

When representing your presence on Facebook, we ask that you use the "f" logo. This logo is one of our most identifiable marks globally and is formatted to display at many sizes. In particular, we require that the "f" logo is not deconstructed and the approved mark is represented in Facebook blue or white. The approved "f" logo files are provided as a download here on the Brand Resource Center.

Facebook logo_blue on white
Primary Use

The primary use of the "f" logo is to promote your organization's presence on Facebook. The "f" logo can also refer to content from Facebook or your product's integration with Facebook. Never use the Facebook wordmark.

Facebook logo_white on blue
Grouping Icons

The "f" logo may be used alone or alongside other social icons. It should be used at equal size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.

Do's

Facebook

DO use the "f" logo to refer to your presence on Facebook, such as your Page, profile, group or event.

Facebook

DO include a clear call-to-action that communicates your use of Facebook (e.g., "Like us on Facebook").

Facebook

DO ensure the “f” logo is equal in size to neighboring icons. Be sure to maintain its shape and proportions and provide adequate clear space between logos.

Dont's

Facebook

DON'T animate or fabricate physical objects in the form of the "f" logo.

Facebook

DON'T modify the "f" logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white.

Facebook

DON'T imply partnership, sponsorship, or endorsement and don’t make the "f" logo the most distinctive or prominent feature of what you’re creating.

Digital and Print Color Applications

For digital applications, use HEX or RGB. For print applications, there are two types of color values: PMS and CMYK.

  • HEX and RGB values are used for digital applications such as websites, online banners, video end cards, digital billboards, etc.

  • CMYK should be used in offset and digital printing, i.e. full-color brochures, flyers, posters.

  • PMS should be used for offset printing only. Use PMS for applications like screen printing, letterhead, letterpress, and any place where a spot color is used.

Facebook Blue for Digital

  • RGB - 24 119 242
  • HEX - 1877F2

Facebook Blue for Print

  • CMYK Coated - 83 52 00 00
  • CMYK Uncoated - 77 36 00 00
  • PMS Coated - 2727C
  • PMS Uncoated - 2382U

Audience-Specific Use

Advertisers

If you use Facebook brand assets in TV, digital advertising or print packaging, you must submit your creative to the Facebook team for review, prior to launch. If you're a Facebook partner or working on a Facebook sponsorship, please speak to your Facebook contact. They will provide brand guidance and permission as required.

Advertising on Facebook

When developing creative for advertising on Facebook, follow Ad Policy guidelines at facebook.com/policies/ads that outlines what types of ad content are allowed.

If you wish to use an animated or 3D concept in your Facebook ad, don't incorporate any Facebook brand assets, icons, UI, elements of the UI, or any elements that may resemble Facebook or its products. We encourage you to be creative in your ads by showing special effects or animation in your video without using the Facebook UI your Facebook contact. They will provide brand guidance and permission as required.

Packaging and Merchandising

Facebook does not permit or license any of its assets for use on merchandise or other products, such as clothing, hats or mugs. In certain circumstances you can use the “f” logo on product packaging, but you must follow the guidelines of use here and submit a request for permission.

Using Facebook Content

Don't feature the Facebook brand prominently

Facebook brand assets should not be the most prominent feature of your marketing creative so as to imply partnership, sponsorship or endorsement.

Don't feature the Facebook Brand inappropriately

This applies to materials associated with pornography, illegal activities, or materials that violate the Facebook terms. Creative showing Facebook assets in a negative context will not be approved.

How to Submit a Request

Please submit a request for permission when you need to use brand assets in any of the following:

  • Marketing or advertising that appears on TV or online

  • Books, plays, TV shows and film scripts

  • Print packaging

Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Meta’s Advertising Policies.

When developing creative for advertising on Facebook, follow Ad Policy guidelines. Do not imply Facebook brand or product association or endorsement when there is none.

All other forms of marketing do not require permission but must use the officially provided assets and abide by the guidelines on this site. Please note that we can only process requests made in English.

Submit your request

Legal

Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.

Meta’s trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta’s trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.

We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.