WhatsApp brand assets and guidelines

The WhatsApp brand is more than just a name. It's a set of values, attributes, and design principles that reflects the spirit of our company. Using it consistently will reinforce our passion and commitment to connect the world through real-time communication.


As a condition to using the WhatsApp brand assets ("WhatsApp Brand Resources"), you agree to all the guidelines and instructions below ("Guidelines").

These Guidelines clarify the ways you can and cannot use the WhatsApp Brand Resources for marketing and other purposes. These Guidelines also contain legal disclosures and a general set of questions and answers that address common inquiries and concerns.

General guidelines

Use the WhatsApp name and logos found on our WhatsApp Brand Guidelines website only, and not those found anywhere else. Make sure you check the WhatsApp Brand Resources in these Guidelines often to ensure you're using the most current version.

Do not use other trademarks, names, domain names, logos, or other content that could be confused with WhatsApp.

When you're talking about WhatsApp, always capitalize the letters "W" and "A," and never modify or abbreviate the word "WhatsApp."

Remember to display the word WhatsApp in the same font size and style as the content surrounding it, and never use any of the WhatsApp logos to replace the word WhatsApp in a sentence.

Logo pack
I have read and accept the applicable guidelines and other terms for use.

Frequently asked questions

Prohibited uses

The following list contains actions and uses of the WhatsApp Brand Resources that are strictly prohibited:

DON'T use the WhatsApp Brand Resources in a way that implies partnership, sponsorship, or endorsement by WhatsApp or any of its affiliates.

DON'T combine the WhatsApp name or logos, or any portion of any of them, with any other logo, company name, mark, or generic terms.

DON'T use WhatsApp or any of the WhatsApp Brand Resources as a verb.

DON'T make WhatsApp the most distinctive or prominent feature of your materials.

DON'T use the WhatsApp Brand Resources in a way that is misleading, defamatory, libelous, obscene, infringing, illegal, derogatory, dilutive, or otherwise impairing or objectionable to the rights of WhatsApp or any third party.

DON'T use the WhatsApp Brand Resources as part of a name of a product or service of a company other than WhatsApp.

DON'T use an image confusingly similar to the WhatsApp telephone logo or any other WhatsApp Brand Resource or other variation of any WhatsApp Brand Resource for any purpose.

DON'T use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a WhatsApp trademark (or any portion of it), for any purpose, such as WhatsAp, WatsApp, WutsApp, wazapp, watapp, wutzap, watzapp, ZapZap, etc.

DON'T manufacture, sell, or give-away merchandise items, such as T-shirts and mugs, bearing any WhatsApp Brand Resources.

DON'T use the WhatsApp trademark, or anything similar, as, or as part of, a second level domain name or platform username.


Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.

Meta’s trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta’s trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.

We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.