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Black makes a way

Facebook highlights the eternal spirit and perseverance of the Black community for Black History Month 2021

Looking to highlight the breadth and depth of the Black diaspora, while dispelling notions that the Black Community is in any way monolithic, we highlighted incredibly inspiring Facebook Groups and Group members, who showed up as their authentic selves in support of varying causes. These groups, juxtaposed against change agents of the community’s past, showed how even in the face of adversity Blackness has always made a way… and thrived. As a launching piece, we made a film (directed by Jason M. Harper) giving the stage to the highly charismatic poet Theresa tha S.O.N.G.B.I.R.D. and her poignant piece "You So Black," a commentary on the brilliance of Blackness and how it is celebrated on the Facebook platform.

AWARDS

Cannes Lion | Bronze

Webby Awards | Social Diversity and Inclusion | Nominee

One Show | Online Films & Long Form Video | Merit

The Drum Awards for Social Media | Most Effective Use of Video | Highly Commended

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