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Piccadilly transformed

WhatsApp’s 'Layers of protection' global privacy campaign transforms Piccadilly billboard

As an extension of our global privacy campaign, this iconic out-of-home placement at Piccadilly Square in the heart of London created a unique opportunity for our brand. The chance to create a simple and powerful visual spectacle for our audience was one to help get the world talking about WhatsApp’s commitment to user privacy.

AWARDS

ADC Awards (1 Merit; 2 Shortlists)

One Show (4 Shortlists)

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