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Rugby World Cup 2023

Meta's 'Superfans' share primal pride for the Rugby World Cup 2023

As the official social media and AR/VR supplier for the Rugby World Cup France 2023, we showed how fans unite through innovative technologies, interactive engagements and a shared love for the sport. This spot features the Superfans – a team of 20 fictional characters designed to embody fan love - found across our apps, in the Paris Rugby Village, on TV during half-time intervals and in outdoor advertising near major stadiums in France.

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