Alex Schultz (he/him) is Chief Marketing Officer and VP of Analytics for Meta, a role he has held since 2020. He oversees Marketing, Product Analytics, Global Experience and Design + Creative globally. Alex brings nearly two decades of direct response marketing experience to his CMO role and is responsible for the global Marketing organization promoting Meta’s products and services to consumers and businesses.
Alex also leads the Product Analytics team (since 2015), and the Global Experience team (since 2011). Since joining Meta in 2007, Alex pioneered the integration of product and direct response marketing at the company and has run some of the biggest, most effective online direct response campaigns in the company’s history. He was instrumental in growing the Facebook app, Instagram and Messenger to reach more than one billion users and helped launch some of Meta’s most impactful products and initiatives. Notably, in 2021, Alex and his team led the company's rebrand from Facebook to Meta.
Alex is gay, uses he/him pronouns, and is an active member of Meta’s LGBTQ+ Employee Resource Group. He holds an M.Sc. in Natural Sciences from Magdalene College, Cambridge, specializing in experimental and theoretical Physics. He resides in his hometown of London.