John Hegeman is VP and Head of Monetization at Meta. He originally joined the company in 2007 and worked on ads for seven years leading ads delivery. In 2016 he moved over to the Facebook app and spent five years leading Feed and other parts of the core product experience including Stories, notifications and integrity. In 2021, he returned to ads as the product group lead, and in 2022, he moved into his current role as the Head of Monetization.
John is originally from Iowa but moved to California for college and attended Stanford where he received his degree in math and economics. He also serves on the board of directors for the Center for Election Science. His wife Susan also works at Meta, and they have three young children.