John Hegeman leads the Ads and Business Products team at Meta. He oversees the product and strategic development across Ads, Business Messaging, Business Integrity, Commerce and FinTech. John joined the company, then called Facebook, in 2007 as an engineer and spent a little over five years working on ads. He did a short stint at another company, and in 2014 rejoined the ads team. He then spent five years leading parts of the Facebook app, including Stories, integrity and the experience for public figures, before becoming the product group lead for the Connection pillar, which included News Feed, Stories, and monetization. In 2021 he moved back to ads for the third time as the product group lead, and in 2022 he moved into his current role as the Head of Ads and Business Products. John has a degree in math and economics from Stanford. His wife also works at Meta and they have three young children.