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Stand out with Meta Verified

Meta Verified is a subscription bundle for creators and businesses that helps you show the world your profile is authentic and build credibility with your audience.

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Are you a business? Get more information on
Meta Verified for businesses

Features, availability and pricing may vary by region.

A creator toolkit to help you stand out

With Meta Verified, creators get verification with a government ID, proactive account protection, access to direct account support, and more. Get these exclusive benefits on the Instagram or Facebook apps or on the web for a discounted price. Actual pricing and features may vary by region.

Explore Meta Verified benefits for Creators

Meta Verified is expanding new plans for businesses

Explore more of what Meta Verified has to offer businesses.

Meta Verified Plans & Pricing

All plans and benefits are expanding globally.

Features, availability, and pricing may vary by region.

You can use your personal or creator account to access the Meta Verified Standard plan. In order to access business plans, you must be logged into your professional business account (Instagram) or business page (Facebook).

Business plans require additional verification such as verifying your business details. Learn more about eligibility requirements.


We’ve included some frequently asked questions below. For more, visit our Help Center on Instagram or Facebook.

Meta Verified is available on Instagram and Facebook in select regions. It is for people 18 years or older and is now expanding to businesses. Learn more about who can subscribe to Meta Verified for creators on Instagram and Facebook and for businesses.

As we test and learn, there will be no changes to accounts on Instagram or Facebook that are already verified based on prior requirements. Existing verified badge holders can also apply for a Meta Verified subscription if they meet the eligibility requirements. Learn more about eligibility requirements on Instagram and Facebook.

You will be asked to provide a government-issued ID and, in select regions, may be asked to submit a selfie video so we can confirm your identity before being approved for a Meta Verified subscription. The ID must match the profile name and photo of the Instagram or Facebook account you’re applying for. Once your profile is verified, you can’t change your username or date of birth on your profile without going through the Meta Verified subscription and verification application process again. Learn more about the verification process on Instagram and Facebook.

Yes. If you have your Instagram and Facebook accounts linked in Account Center, you will be eligible to subscribe to Meta Verified for two profiles for a discounted price.

Meta Verified for creators is generally available in most regions for USD $11.99 when you subscribe from the web (Facebook only) and USD $14.99 when you subscribe within the app. You can begin the Meta Verified onboarding experience on Facebook or Instagram to see local pricing for your market.

*Pricing may not be available if Meta Verified has not yet rolled out in your region.

Meta Verified is now expanding to businesses. You can learn more and sign up on the Meta Verified for businesses website.

Meta Newsroom

Learn more about how Meta Verified is improving to better serve creators and businesses.

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