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Stand out with Meta Verified

Meta Verified is a subscription bundle for creators and businesses that helps you show the world your profile is authentic and build credibility with your audience.

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Meta Verified for businesses

Features, availability and pricing may vary by region.

A creator toolkit to help you stand out

With Meta Verified, creators get verification with a government ID, proactive account protection, access to direct account support, and more. Get these exclusive benefits on the Instagram or Facebook apps or on the web for a discounted price. Actual pricing and features may vary by region.

Explore Meta Verified benefits for Creators

Meta Verified is expanding new plans for businesses

Explore more of what Meta Verified has to offer businesses.

Meta Verified Plans & Pricing

All plans and benefits are expanding globally.

In order to subscribe your business to Meta Verified, you must be logged into your professional account (Instagram) or business Page (Facebook).

Not available in all regions. Businesses must meet certain eligibility requirements in order to qualify (requirements for Facebook and Instagram; requirements for WhatsApp).

*This offer is only available for new subscribers. This subscription has introductory prices of $44.99/mo (Business Plus), $119.99/month (Business Premium), $349.99/month (Business Max), which will last for 12 months. At the end of this introductory period, the price renews automatically at the then-current rate (currently $49.99/mo (Business Plus), $149.99/month (Business Premium), $499.99/mo (Business Max)).

Business Standard subscriptions purchased on desktop only in New Zealand are USD $11.99 a month per Instagram account or Facebook Page. Meta Verified subscribers must agree to the Terms of Service and follow our Instagram Terms of Use, Facebook Terms of Service, Facebook Community Standards, Instagram Community Guidelines, WhatsApp Business Terms of Service and WhatsApp Business Messaging Policy. Manage your Meta Verified business subscription.


We’ve included some frequently asked questions below. For more, visit our Help Center on Instagram, Facebook or Whatsapp.

Meta Verified is available on Instagram and Facebook in select regions. It is for people 18 years or older and is now expanding to businesses. Learn more about who can subscribe to Meta Verified for creators on Instagram and Facebook and for businesses.

As we test and learn, there will be no changes to accounts on Instagram or Facebook that are already verified based on prior requirements. Existing verified badge holders can also apply for a Meta Verified subscription if they meet the eligibility requirements. Learn more about eligibility requirements on Instagram and Facebook.

You will be asked to provide a government-issued ID and, in select regions, may be asked to submit a selfie video so we can confirm your identity before being approved for a Meta Verified subscription. The ID must match the profile name and photo of the Instagram or Facebook account you’re applying for. Once your profile is verified, you can’t change your username or date of birth on your profile without going through the Meta Verified subscription and verification application process again. Learn more about the verification process on Instagram and Facebook.

Yes. If you have your Instagram and Facebook accounts linked in Account Center, you will be eligible to subscribe to Meta Verified for two profiles for a discounted price.

Meta Verified for creators is generally available in most regions for USD $11.99 when you subscribe from the web and USD $14.99 when you subscribe within the app. You can begin the Meta Verified onboarding experience on Facebook or Instagram to see local pricing for your market.

*Pricing may not be available if Meta Verified has not yet rolled out in your region.

Meta Verified is now expanding to businesses. You can learn more and sign up on the Meta Verified for businesses website.

Your Meta Verified benefits (including support access) only apply to your subscribed profile and will not be available for profiles that are not Meta Verified.

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Learn more about how Meta Verified is improving to better serve creators and businesses.

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